Boost Business Profitability

• Key Components:

  • Products: Understand which products are driving the most revenue and why. Are there specific features or benefits that resonate with customers?

  • Customers: Identify your most valuable customers. What characteristics do they share? Why are they loyal to your brand?

  • Market Position: Assess where you stand in the market compared to competitors. What differentiates you?

• Customer Insight: Recognize that a minority of customers (often around 20%) generate the majority of profits. Catering to their needs can optimize profitability.

Things that matter most must never be at the mercy of things that matter least. Richard Koch

Actionable Insights

• Action: Conduct a thorough analysis of your product portfolio to identify top-performing products. Consider investing more in marketing and development for these products.

  • Exercise: Segment your customer base and identify the top 20% contributing to your profits. Develop targeted campaigns or loyalty programs for this segment.